Content marketing is one of the best ways to show off your expertise, grab the attention of potential clients, and grow your business. It’s all about using information to sell your products and services rather than blatant self-promotion that nobody really wants to hear anyway.

According to the Content Marketing Institute, the amount of traffic to your website is directly related to the amount you publish on your site, with sites publishing four times per week experiencing three and a half times more traffic than sites publishing zero to four times per month.