Message, Audience and Hook: The Starting Point to Successfully Market Your Book
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*Today I’m sharing a special guest post from Claudine Wolk, radio host, podcaster, author, voice actor, and book marketer.
If you are a new author or even just thinking about writing a book, you most likely know by now that you are expected to market your own book.
This article will cover how to start book marketing.
Book Marketing Basics
Book marketing is simply a list of things you need to do as an author to get your book seen and sold.
There are three things that you need to identify that will permeate ALL of your book marketing tasks. If you take the time to identify the three items below, you will be able to successfully and effectively market your book.
The three items are Message, Audience, and Hook.
Message
Identify your message. What are the possible messages in your book? What do you hope to teach? What is your goal in sharing your message? Why is your message important? Why do you feel the overwhelming desire to share this message? Keep a list of possible messages that your book conveys as you write and start your book marketing.
Audience
Who will buy this book? Who will like this book? Who is this book meant for? Who needs your message? Jot down who you think will buy this book, like this book, and talk about this book. Write down every crazy kind of characteristic you can think of about your imaginary audience. Where do they shop? What do they read? What do they eat? What do they watch on TV? Every detail you can possibly imagine could be the focus of your marketing down the road.
Hook
A “hook” is a scintillating aspect to your book, or YOU, or YOUR STORY, that is so compelling and unique that others will WANT to tell your story. A hook is NEVER – Author writes book – unless of course you are Tina Turner! A hook is something special, something fun and unique.
Let’s say you wrote a cookbook. You only cooked with organic vegetables. Ok, we are getting somewhere – the cookbook is a little more unique. You also only cooked with vegetables that started with the letter K. A little more “hooky” if you will. Now let’s say that Tom Cruise got in touch with you and insisted his chef cook with your organic, K- named vegetables and he has never felt better in his whole life! Are you getting an idea of what a hook is?
Take the time to Identify the message, the audience, and the hook of your book. it is your first step in book marketing and will help you focus, strategize, and create all of your future marketing and promotion to get your book seen and sold.
About Claudine Wolk
Claudine Wolk is a writer, radio talk show host, podcast host, and book marketing consultant. Her first book, It Gets Easier and Other Lies We Tell New Mothers has affectionately become “the perfect baby shower gift.” Claudine is working on her second non-fiction book aimed at helping writers who want to publish and market a book in the same fun, practical way as her first book. Claudine lives with her husband, Joe, in Bucks County, PA and has three grown children and a baby grandson. More at www.ClaudineWolk.com
Other places you can find Claudine online:
https://ClaudineWolk.Substack.com
Facebook: https://www.facebook.com/claudinewolk/
Instagram: https://www.instagram.com/claudinewolk/
Twitter Link: https://twitter.com/help4newmoms
Stories and Strategies for Woman Podcast: https://storiesandstrategiesforwomen.buzzsprout.com
---- Blog Tour Calendar
January 16th @ The Muffin
Join us at WOW! as we celebrate the launch of Claudine Wolk's audiobook version of It Gets Easier!...And Other Lies We Tell New Mothers.
https://muffin.wow-womenonwriting.com
January 16th @ Just Katherine
Join Katherine as she reviews the audiobook version of It Gets Easier!....And Other Lies We Tell New Mothers.
https://justkatherineblog.wordpress.com/
January 17th @ Liberate and Lather
Join Angela as she reviews the audiobook version of It Gets Easier!....And Other Lies We Tell New Mothers.
January 19th @ Jill Sheets Blog
Join Jill as she interviews the author about her book It Gets Easier!....And Other Lies We Tell New Mothers.
https://jillsheets.blogspot.com/
January 20th @ The Mommies Review
Join Glenda as she reviews It Gets Easier!....And Other Lies We Tell New Mothers. You'll also have the chance to win a copy of the book too!
https://themommiesreviews.com/
January 20th @ Ellen Blogs
Visit Ellen's blog and read Claudine's guest post about going from self-published to traditionally published. It can be done!
January 21st World of My Imagination
Nicole features Claudine Wolk on her weekly featured three things on a Saturday night. She also gives away a copy of the audiobook It Gets Easier!....And Other Lies We Tell New Mothers.
https://worldofmyimagination.com
January 22nd @ Just Katherine
Join Katherine again as she shares a guest post by Claudine Wolk about the eight lies we tell new mothers.
https://justkatherineblog.wordpress.com/
January 25th @ Chapter Break
Join Julie's blog as she features a spotlight of the audiobook It Gets Easier!....And Other Lies We Tell New Mothers.
January 26th @ A Storybook world
Deirdra shares a guest post by Claudine Wolk about the five mom mantras that will keep you sane.
https://www.astorybookworld.com/
January 27th @ What Is That Book About
Join Michelle as she reviews the audiobook It Gets Easier!....And Other Lies We Tell New Mothers.
https://www.whatisthatbookabout.com
January 30th @ Michelle Cornish's blog
Join Michelle as she features a guest post by Claudine Wolk about message, hook, and audience: the starting point to successfully market your book.
https://www.michellecornish.com/blog
January 31st @ Bring on Lemons
Crystal rewards us with her review of It Gets Easier!....And Other Lies We Tell New Mothers.
https://bringonlemons.blogspot.com/
February 1st @ World of My Imagination
Nicole features Michelle's guest review of It Gets Easier!...And Other Lies We Tell New Mothers.
https://worldofmyimagination.com
February 3rd @ Knotty Needle
Visit Judy's blog for her insights about It Gets Easier!...And Other Lies We Tell New Mothers.
http://knottyneedle.blogspot.com/
February 3rd @ Lady Unemployed
Visit Nicole's blog and read Claudine's guest post about how to get started on a voice acting career.
February 5th @ Strength 4 Spouses
Join Wendi as she reviews It Gets Easier!....And Other Lies We Tell New Mothers. You also have the chance to win a copy of the audiobook!
February 5th @ Celticlady's Reviews
Join Kathleen's blog as she spotlights It Gets Easier!....And Other Lies We Tell New Mothers.
https://celticladysreviews.blogspot.com/
February 6th @ Celticlady's Reviews
Visit Kathleen's blog again as she features a guest post by Claudine Wolk featuring uncensored advice for new mothers.
https://celticladysreviews.blogspot.com/
February 7th @ Strength 4 Spouses
Visit Wendi's blog again as features Claudine's guest post about power shifts in your relationship with your partner and how to get it back.
February 10th @ Lisa Haselton's Reviews and Interviews
Read an interview with Claudine Wolk at Lisa Haselton's blog.
https://lisahaselton.com/blog/
February 11th @ Rockin Book Reviews
Join Lu Ann as she features a guest post by Claudine about reasonably cost-effective ways to promote your book. She'll also be giving away a copy of the audiobook as well!
https://rockinbookreviews.com/
February 13th @ Bookshine and Readbows
Join Steph's blog for her insightful reviews of It Gets Easier!...And Other Lies We Tell New Mothers.
https://bookshineandreadbows.wordpress.com/blog/
February 15th @ Word Magic
Fiona shares a guest post from Claudine about where to start with book marketing.
http://fionaingramauthor.blogspot.com/
February 15th @ Amy's Booket List
Join Amy for her review of It Gets Easier!...And Other Lies We Tell New Mothers. You'll also have the chance to win a copy of the book too!
